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7 strategies for marketers to secure senior management buy-in

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Posted: 03/10/2015
7 strategies for marketers to secure senior management buy-in
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The importance of senior management buy in is not a question that is up for debate. In order for Marketing Leaders to continue to make an impact in their companies, they need the appropriate backing from those in a position to influence change. Although buy-in is necessary for all business improvements there are common obstacles that present

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