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Marketing & Social Media
15 results
of 2
Contributor: Maya Fowell
Posted: 07/29/2015
Ten Top Tips for an Excellent Digital Customer Care Strategy
Digital leadership has been identified as the major concern currently plaguing the industry. How do you build trust with your consumer online, and once they trust you how do you continually deliver the technology they expect? Finding and implementing the most effective strategy to combat the obstacles that surround this is key to your company staying ahead of competitors, and you continuously providing the best service for your customers.

With insight from industry professionals, Telecoms IQ presents: Ten Top Tips for an Excellent Digital Customer Care Strategy. Full Content »
Contributor: Maya Fowell
Posted: 07/29/2015
How giffgaff established a powerful Digital Customer Care Strategy
Maya Fowell interviews Gregg Baker to find out how giffgaff have created a business that have successfully overcome the common obstacles telecom companies are facing in their digital customer care strategies. Insights include: how to deal with the changing expectations of your customers, the impact of evolving technology and social media platforms; how to secure senior management buy in and top management support and the best methods to track the results of your strategy. Full Content »
Contributor: Maya Fowell
Posted: 07/29/2015
Who should own Digital Customer Care?
A key challenge that seems to be emerging amongst the industry is the ownership of digital customer care. Should the strategy be executed by the marketing team, the customer service team or an entirely new, digital part of your organisation?

With each division building a strong case for ownership,the battle to offer your customers the best digital customer experience, is on. As the debate heats up, Telecoms IQ weighs in with insight from giffgaff, BT and Zain KSA to help answer the question: Where should digital sit? Full Content »
Contributor: Telecoms IQ
Posted: 04/28/2015
7 strategies for marketers to secure senior management buy-in
The importance of senior management buy in is not a question that is up for debate. In order for Marketing Leaders to continue to make an impact in their companies, they need the appropriate backing from those in a position to influence change. Telecoms IQ presents: 7 Strategies For Marketing Leaders to Secure Senior Management Buy-In. Full Content »
Contributor: Telecoms IQ
Posted: 04/23/2015
How Swisscom Have Effectively Utilised Social Media: Internally & Externally
In this Telecoms IQ interview Jan Biller Social Media/Community Manager & Business Owner Social Media Support, Swisscom, shares how Swisscom are effectively leveraging social media both internally and externally.

Biller reveals the benefits of interacting with the customer on multiple channels, call deflection and defining the measures for success. He also talks about the successes of the company’s internal cross-function social media board, which is used to shape strategy, develop processes and work on new initiatives and ideas. Full Content »
Contributor: Telecoms IQ
Posted: 04/23/2015
Are You Listening? BT’s Ben Donkor on Successfully Using Social Sentiment Data and Analysis
In this Telecoms IQ interview Ben Donkor, Social Media & Online Analyst at BT, shares how the company is utilising social networks to understand how their customers really feel. Donkor runs through the trial and error process required during the identification of social communities, and some of the key lessons BT have learned. He also shares his insights on the importance of social sentiment and listening to the customer, and his top tip for a successful social strategy. Full Content »
Contributor: Telecoms IQ
Posted: 04/23/2015
Telecoms CMO Challenges Infographic
From October-December 2013, Telecoms IQ surveyed 50 senior marketing executives from leading global operators to find out their strategies and challenges for 2014 Full Content »
Contributor: Telecoms IQ
Posted: 04/23/2015
How to successfully undergo a digital transformation
Viktoria Ruubel is Head of Digital at Eesti Telekom, where she is at the forefront of designing and leading their Digital Transformation. She boasts the ability to create digital user experience for channels and solutions; build seamless customer experience across online and offline platforms and coordinate enterprise digital transformation strategy to achieve measurable benefits for the bottom line whilst translating it into an executable roadmap.

Viktoria shares her top tips on how to optimise your digital transformation to be both beneficial to your customers and your bottom line with Telecoms IQ Full Content »
Contributor: Telecoms IQ
Posted: 04/23/2015
How Nordic operators can enhance their digital customer relationships
Juha-Matti Heikkinen is the Business Development Manager, Social Media at TeliaSonera. Juha has managed global online support websites, created and administered hugely popular online communities, trained customer service teams all over the world to shine in social media, and extended global customer services to cover Facebook and Twitter. Telecoms IQ finds out how TeliaSonera plan to manage their customer relationships across a new digital platform Full Content »
Posted: 04/20/2015
Wearables: The Shape Of Things To Come
In collaboration with Beecham Research, Telecoms iQ presents: Wearables - The Shape of Things to Come. An insightful whitepaper that focuses on the emerging trends and key disruptors for key players in the wearable industry. Full Content »
Contributor: Maya Fowell
Posted: 03/27/2015
The Definitive Guide to Creating Relevant Campaigns for the Telecom Marketer
2015 marks the halfway point between Telecom companies promising to achieve certain goals by 2020 and being able to be held accountable for the statements made in 2010. 10 years is a long time, especially in an industry that evolves rapidly and has to continuously adapt to meet the ever-changing demands of the consumer. Full Content »
15 results
of 2