BMW's Strategy for Building the Best Connected Car

Maya Fowell
Contributor: Maya Fowell
Posted: 07/29/2015

Digital experience and connectivity in the car will become more imperative for premium cars as the experience and expectations of the customer keeps going up. If the younger demographic buy cars they need to consume media in the car like they are used to out of the car. 20% of customers would switch their brand if the digital experience is not

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Maya Fowell
Contributor: Maya Fowell
Posted: 07/29/2015

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