Who should own Digital Customer Care?

Maya Fowell
Posted: 07/29/2015

A key challenge that seems to be emerging amongst the industry is the ownership of digital customer care. Should the strategy be executed by the marketing team, the customer service team or an entirely new, digital part of your organisation? With each division building a strong case for ownership,the battle to offer your customers the

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Maya Fowell
Posted: 07/29/2015

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